Hreflang- And Hreflang tags

What ??? What the heck are those and why you really do need them?

hreflang, is a piece of code that would go inside the <head> potion of your website. What this does is help Google know what language

your website is in. For example This site:

<link rel=”alternate” href=”” hreflang=”en-us” />

Now the “en-us” tells google that this website is in the English Language and Targets The USA. Make sense? Really easy stuff once you know what

you are looking at really. Google has a Guide On this.

Now let’s say you want your site in the English language, but your site targets the UK

Simple “en-gb”, You replace the “en-us” with “en-gb” The gb Stands for Great Britain.

If you ar not comfortable with trying to fit these in the code, and you have a wordpress site? try using Header and Footer to put code

On your site for you.


Hreflang Tags And SEO


Where the Hreflang Attribute Goes

The hreflang attribute can be placed in the on-page markup, the HTTP header, or the sitemap. Only use one of those locations. If you choose the sitemap, this hreflang generator tool can help you.

What the Hreflang Attribute Looks Like

The hreflang attribute on each page should include a reference to itself as well as to all the pages that serve as alternates for it. If your Spanish website sells Iberian ham to customers in Spain, France, and Portugal only, the hreflang attributes for your homepage might look like this:

<link rel="alternate" href="" hreflang="es-es" />
<link rel="alternate" href="" hreflang="fr-fr" />
<link rel="alternate" href="" hreflang="pt-pt" />
So What are the SEO Benefits?


Truth: It does help your site with a more pin pointed sales venue. (holy shit was that dumb)

Take 2 If you run an eCommerce site and are targeting people in the uk, But your site does not have

The proper tag. Google can not display your site there, because well they didn’t know. That your site

was trying to target this area.