Simple Steps to Increase Organic Traffic To Your Site
Organic traffic is important to any site that wants to increase its visibility. When someone types in your site’s URL into their browser, they’re looking for content and not for you. For this reason, it’s just as important for you to rank high on search engine results pages with organic traffic as it is for you to create content that people want to read. By creating a great user experience and hopefully your site has a mobile version since 78% is done from a phone. You can capture that user intent and hopefully a new customer. Below are some simple steps to help you increase your organic traffic, so you can get more people coming through your door.
Get your site on Google
One way to get your site on Google Maps is to take photos of your office or store and upload them to the Google My Business page. This will allow you to list your business information, have it verified by Google, and get map ranking. Add Google analytics to your site so you can see what and where your customers come from. Then you can target Keywords for a future search query for your goods and or services. Every piece of content you put out should be relevant content to what your site is about. By checking search volume on any keyword research tool should help you get an idea for popular keywords that your customer is searching for to find you.
Create a social media presence
Social media is an excellent way to drive traffic to your site. It also sets you apart as a thought leader in your industry. When you’re active on these platforms, people will see that and share your content with their friends.
For example, if you write a blog post about your company’s expertise in a certain area, it can be picked up and shared by those who find it valuable. The more people who share your posts, the higher Google ranks your site for that topic, which means more people looking at your content.
You want to be active on social media (Facebook, Twitter, LinkedIn) so you can get more shares and likes on the posts you create. You’re also creating a digital footprint that shows other social media users what type of content from you they can expect to see in their feed. If they like that style of content, then they’ll follow you for more of the same.
The goal here is to have as many followers as possible so when you publish something new online, it reaches the largest audience possible because they’ve already shown interest in what you have to say.
Create a blog with fresh content
It’s no secret that people love fresh content. The more often you post, the better your chances of ranking on Google and other search engines.
If you think people are going to wait several months for a new blog post, you’re wrong! Create a blog with fresh content at least once a week – and make sure it has high-quality content. By creating new content for your site, this will help a business owner in organic search traffic. Make sure your content quality is what people are looking for.
During the keyword research process, try and target long-tail search terms far to often people think they can rank for anything and it just does not work that way. The one thing I can say is focus on a core keyword that describes what it is you do or sell.
How do you get organic traffic?
The best way to increase your organic traffic is to create great content. If you want people to come to you, you need to give them something worth reading. It’s not enough for you to simply put a blog post up and hope that it does well. You need to do your research and know what people are searching for so that you can write about it. For example, if your site is about fashion, then you should write about trends on the runway or how celebrities wore outfits from your favorite retailer.
This will give you a head start in increasing your organic traffic as people are already looking for information on those topics.
Update your site regularly
One way to increase your organic traffic is to update your website regularly. If you are not updating your site, it will be less relevant and won’t rank as well on search engine results pages. You should also post at least one article per month, or every other week at the very least. You’ll want to make sure that your articles are unique and contain quality content. Have weekly content strategies meeting for your blog content and then launch your content plan to help get more organic site traffic.
If you have someone do a search for keyword opportunities or long-tail keyword variations to help generate standout content is really a content marketing strategy. This will help with organic reach for any brick and mortar shop as well as any eCommerce site.
Find and Fix Non-Performing Content
The most common way that search engines rank your site is by the number of links (all external and internal) pointing to it. Therefore, if you find a page with heavy traffic that’s not converting, it may be time to either update the page or create a new one on the same topic. The reason an old content piece may be under performing is because there are newer ones out there that have better title tags, headers, and meta descriptions. You should always stay up to date on search positions as well, detailed insight will help you with future content.
Increase Organic Traffic By Blogging
One of the best ways to increase organic-traffic to your site is by blogging. Every week, you should be posting a new blog post that includes content that people want to read and that is relevant to your industry. Keep in mind, you don’t have to blog about the same thing every time. Blog about something timely related to your industry or talk about interesting topics related to your niche. You are trying to target a monthly search volume to try and capture the search intent of relevant keywords for your business. If you are regularly publishing content, This helps with search engine rankings and ultimately helping your online business.
Most overlook there websites as just a face and not the fact it is a 24/7 sales machine. Try and capture email address from visitors so you can also use email marketing to tell your customers about future promotions you will be having. Digital marketing is not as hard as folks make it out to be to get improved rankings by doing a little organic research and see why your future customers are looking for. This is Known as SEO, Search engine optimization.
If you want to grow your business, great search engine optimization (SEO) is a must. The challenge? Many small businesses don’t have the time, skills, or expertise necessary to handle everything that comes with a solid SEO strategy. From keyword research to content evaluation, from page optimization to internal linking, it’s easy for companies to end up with a generic web presence that doesn’t inspire engagement or drive conversions.
Fred has 10 years In the SEO world that started in web design. He has a passion for helping small business.