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What Is Email Marketing?

What Is Email Marketing, is what your small business should look at. In the 10+ years of helping small business, I am always amazed at how many small business never use any email marketing for there business. This should be the goal for any small business to get ( yup ) More business.
Now I am not saying email your clients to no end, I am saying an email every now and then keeps your brand in their minds. And this is one of the most overlooked thing for any small business.
What Is Email Marketing?

What Kind Of Email Should I Send?

Anything that has to do with any sale, and or promotion for your business. And one thing to keep in mind, is this article is saving you ad spend right now. You see, when you  send out an email to a client, that might just get you another client. Email marketing campaigns are about building brand loyalty and customer loyalty.


Email for Promotions

Marketing emails, should be just for that and that alone. Hey we are having a sale on…. Or get your deal Now on… Over use this and kiss your client goodbye. You email list is the one piece of gold that is overlooked by almost all small business. Just make sure your email subject does in fact have valuable content for the end user and for the love of Pete do not blast them everyday. Otherwise you night see your unsubscribe rate go through the roof.


Email For Holiday’s

These are the most beautiful emails in my mind, and not enough small business does it. My accountant still sends Christmas cards. Customer engagement is higher with these types of email, I  hope you and yours have a great holiday from (pete’s plumbing) or what ever your business may be. This is a great digital marketing strategy for any and all small business out there. Trust me when I say your email marketing efforts will pay off with your current customer base.


Digital Communication

I think we all can agree that this is here to stay and your small business needs to capitalize on this. Funny how most business owners are always shocked when I tell them this stuff, but a simple email on a regular basis keeps your clients around longer. This is by far the most powerful tool any small business will have to land more business, and yet most do not use it. Think of email marketing as a direct communication with your existing clients. Similar to how direct mail was back in the day, but you can get more personal with any product updates, a personalized messages to help with a customer journey.


In conclusion

Any email marketing strategy that you can start with your small business will well be worth it in the long run and you should see a great return on investment from existing customers and potential customers in the future. Most email marketers have known this for years and yet so many small business never take advantage of it. So go get your contact list and start with an email address and just get the ball rolling. You too will see the benefits of email marketing for any promotional emails that you may send out.

Fred Skaff

Fred Skaff

Lead SEO

Fred has 10 years In the SEO world that started in web design. He has a passion for helping small business.

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