Six Gun Group Logo

We are a Michigan Based Digital Marketing Business

What Is Email Marketing?

What Is Email Marketing, is what your small business should look at. In the 10+ years of helping small business, I am always amazed at how many small business never use any email marketing for there business. This should be the goal for any small business to get ( yup ) More business.
 
Now I am not saying email your clients to no end, I am saying an email every now and then keeps your brand in their minds. And this is one of the most overlooked thing for any small business.
What Is Email Marketing?

What Kind Of Email Should I Send?

Anything that has to do with any sale, and or promotion for your business. And one thing to keep in mind, is this article is saving you ad spend right now. You see, when you  send out an email to a client, that might just get you another client. Email marketing campaigns are about building brand loyalty and customer loyalty.

 

Email for Promotions

Marketing emails, should be just for that and that alone. Hey we are having a sale on…. Or get your deal Now on… Over use this and kiss your client goodbye. You email list is the one piece of gold that is overlooked by almost all small business. Just make sure your email subject does in fact have valuable content for the end user and for the love of Pete do not blast them everyday. Otherwise you night see your unsubscribe rate go through the roof.

 

Email For Holiday’s

These are the most beautiful emails in my mind, and not enough small business does it. My accountant still sends Christmas cards. Customer engagement is higher with these types of email, I  hope you and yours have a great holiday from (pete’s plumbing) or what ever your business may be. This is a great digital marketing strategy for any and all small business out there. Trust me when I say your email marketing efforts will pay off with your current customer base.

 

Digital Communication

I think we all can agree that this is here to stay and your small business needs to capitalize on this. Funny how most business owners are always shocked when I tell them this stuff, but a simple email on a regular basis keeps your clients around longer. This is by far the most powerful tool any small business will have to land more business, and yet most do not use it. Think of email marketing as a direct communication with your existing clients. Similar to how direct mail was back in the day, but you can get more personal with any product updates, a personalized messages to help with a customer journey.

 

In conclusion

Any email marketing strategy that you can start with your small business will well be worth it in the long run and you should see a great return on investment from existing customers and potential customers in the future. Most email marketers have known this for years and yet so many small business never take advantage of it. So go get your contact list and start with an email address and just get the ball rolling. You too will see the benefits of email marketing for any promotional emails that you may send out.

Fred Skaff

Fred Skaff

Lead SEO

Fred has 10 years In the SEO world that started in web design. He has a passion for helping small business.

Call Now

CALL TODAY

Our Blog

Things That Are Killing Your Business

Top Things That Are Killing Your BusinessThe Top Problems That Kill Small Businesses Small businesses are more than just commercial enterprises; they are the lifeblood of local economies and communities. However, the Things That Are Killing Your Business is a path to ...

Michigan SEO Consultants

Michigan SEO ConsultantsSearch Engine Marketing Consultant   In the dynamic and evolving world of search engine optimization (SEO), businesses looking for Michigan SEO Consultants and are seeking to enhance their online presence can greatly benefit from the...

Houghton Lake Web Design Service

Houghton Lake Web Design Service   Servicing Houghton Lake, Michigan With more than 10 years of experience in Digital Marketing, web design and development, SEO Consulting, and social media management, Houghton Lake Web Design Service offered by Six Gun Group a...

How Much Does Dental SEO Cost?

How Much Does Dental SEO Cost?  Looking For How Much Dental SEO Services Cost? If you're a dentist looking to know how much dental SEO costs and want to attract new patients with the help of SEO, It's a smart idea, as digital marketing can be an effective way to...

Web Design Services in Lansing Michigan

Web Design Services in Lansing Michigan   Six Gun Group: Transforming Lansing's Digital Landscape One Website at a Time   In today's dynamic digital age, And your business is looking for web design services in Lansing Mi, Your website isn't just a platform –...

Search Engine Optimization Consultants

Search Engine Marketing ConsultantMastering Search Engine Marketing Consultant Discover Six Gun Group's premier (SEO) Search Engine Optimization Consultants as a services, backed by decades of expertise. Navigate the digital landscape with our seasoned search...

Web Development Consulting Services

Web Development Consulting Services​Crafting Web Design Solutions: At Six Gun Group   Elevating Your Business Through Professional Web Design In the rapidly evolving digital landscape, Six Gun Group stands out by offering an exceptional blend of creative web...

Website Rental ?

Website Rental: A Convenient Solution for Businesses Are you a small business owner looking to establish a strong online presence? Have you considered website rental as a cost-effective solution? In this blog post, we will explore the concept of website rental and its...

How Do I Get My Business on Google for Free?

How Do I Get My Business on Google for Free?  The Ultimate Guide to Mastering Google My Business At Six Gun Group, we present an all-encompassing manual tailored for businesses aiming to amplify their digital footprint. This guide delves deep into the nuances of...

How To SEO Nationwide

How To SEO NationwideWhat is National SEO? National SEO refers to the practice of optimizing a website to increase its visibility and search engine rankings nationwide. Unlike local SEO, which focuses on targeting customers in a specific location, national SEO aims to...

What Is End User Optimization?

What Is End User Optimization?Delving into End User Optimization The digital world is continuously evolving, with user experience (UX) taking center stage in shaping this progression. What Is End User Optimization? So, what does it encompass? And why does it even...

What Is The Primary Goal of a Search Engine?

What Is The Primary Goal of a Search Engine? Understanding the Primary Goal of a Search Engine  In the era of digitalization, the World Wide Web has become an omnipresent entity in our everyday lives. We are so dependent on the internet for information,...