Ideas for Your Mount Pleasant Michigan Website Design
Your website is your first impression of your business. It’s your chance to tell the world who you are, what you do and why anyone should care. After all, who goes to the trouble of finding a new business to patronize? Potential customers, that’s who. So after you’ve decided on a marketing strategy and launched your company’s website, here are some creative ideas for your Mt Pleasant Michigan website design.
Keep it simple
Your website design should be simple and easy to navigate. You want your site to look professional, but not too flashy or cluttered. We focus on design branding digital marketing, meaning we build the site around your brand.
While it’s tempting to throw in every idea you have for your website design, focus on the most important pages and keep it simple. For example, you might want a homepage that gives visitors the opportunity to sign up for your email list, purchase products or contact you.
Keep the rest of your site simple and minimalist with only what is necessary. A good rule of thumb is if you don’t need it on the page then take it off. Our design specialists focus on getting the customers you need. The small business investment in a digital marketing services for a stronger business presence can make a world of difference in a small business.
Show your expertise
One way to stand out from the competition is by showing your expertise. If you’re a dentist, for example, you might want to show patients how you are able to provide them with personalized dental care. If so, your website design should emphasize this point. You might have a page that talks about how you conduct thorough exams and work with patients to find the solution that best fits their needs.
Let’s say you’re a lawyer specializing in elder law. You could have a page on your website highlighting all the ways your services differ from those of an estate attorney. This would help set yourself apart from other attorneys while simultaneously making it easier for people searching elder law-related topics online to find your business.
Focus On SEO
If you want people to find your website, you need to focus on SEO rankings. This means that your website needs to be optimized for search engines and all the content needs to be relevant and up-to-date. Your company’s website should have a target keyword or phrase in the title tag of each page, the meta description and H1 tags of each page, as well as the URL. You should also include keywords in every one of your pages’ titles, headings, links and (alt tag ) in your images.
Make it user friendly
The first thing to do is make sure your website design is user-friendly. The primary goal of any website is to make it easy for visitors to find the information they need. That’s why your homepage should include a prominent search function. You want people who land on your site for the first time to be able to quickly find what they’re looking for or at least some indication of where they might find what they need. And don’t forget that you want them to have an easy way of getting in touch with you, like a contact form or phone number.
Get people talking about your brand
One of the best ways to get people talking about your brand is to post content that’s unique, exciting and provocative. If you have any industry awards or accolades, be sure to post those prominently on your site. If a recent customer has shared an experience with you via social media, be sure to share it too! And don’t forget to update your site regularly with news about what you’re up to.
Our online marketing team is dedicated to one thing in Mount Pleasant MI and that is to land more leads for your business. We do more than just a basic web design, We focus on conversions for the site owner.
Your website is your first impression of your business, our design marketing company builds sites with a design goal of more leads for every customer. We offer a design package that can fit your budget and goals.
Your website is the first and best opportunity you have to impress prospects. It could be the only chance you get to make an impression, period. A bad website design can sabotage your marketing efforts before they even get going. Your site will also need to work with all devices, so don’t neglect responsive web design.